On Demand Tools
Michels & Taylor Analytics offers owners cutting-edge commercial reporting and highly advanced tools to help you understand your hotel’s performance better. This leads to more informed and factual commercial decision making.
Most tools are delivered through our leading commercial experts, from start to finish, with trackers delivered to your inbox with full instructions. These are the tools we use when working with you.
BMI (Baseline Market Index)
RPQM (Rate Positioning Quality Matrix)
Seasonal/Festive (e.g. Christmas, Easter)/ Special Events Tracking
Premium Room Efficiency
M&E Demand & Enquiry Conversion
Rooms Mix Reporting
Day Of Week (DOW) Reporting
Booking Source (Channel Stats Including Web Analysis)/ NetRevPAR Analysis
Leisure Club/Spa Analysis
Call Centre Analysis
Keeping you ahead
To help support you stay ahead of the game and know what’s happening, the team at M&T can keep you in the picture and ensure you know what to look for and what’s happening or about to happen in the market. Any tools, reports, tracking can be purchased. You can take your pick.
Pricing is aligned with events happening in the area
Hotel market overview, including supply, pipeline, location and accessibility, key drivers (corporate and leisure)
Test Calls/Mystery Shop Programme
Evaluate team performance against set criteria, bespoke to your hotel.
Benchmarking Spot-Checks e.g. Price Parity
Understand who your customers are and set strategies accordingly
All encompassing review of all online channels and social media
Understand what the customers are saying about your hotel.
On-Demand – Training
Michels & Taylor’s leading industry experts support your team by helping them have up-to-the-minute understanding of modern commercial management. This is done through bespoke training and providing written knowledge designed to meet your exact needs
RevPAR To The MAX
Theory Of Pricing
E-commerce To The MAX
Social Media Engagement & Marketing
Web Content & Visibility (SEO/PPC)
Search Engine Analytics
Customer Reputation Management
M&E To The MAX
Customer Journey (Enquiry Handling)
Review Of Proposals & Contracts
Closing the deal
Proactive Chase & Follow Up
F&B To The MAX
Theory Of Pricing
Wellbeing To The MAX
Theory Of Pricing
Metrics To The MAX
TrevPAR To The MAX
Commercial Healthcheck (CHC)
Let Michels & Taylor help you find more profit, with a Commercial Healthcheck.
A CHC Gets Real Results
With a team of Hotel Revenue Experts looking at every area of your commercial activity and suggesting ways to improve it, a CHC provides opportunities for increased returns and changes that will make a difference to your bottom line. It also gives all your stakeholders a clear insight into the strength of their Sales, Marketing, PR and Revenue Management, and considers every revenue steam. This optimises everything from rooms, MICE and restaurants to spa, leisure, golf, and retail.
Overseen by our senior commercial leaders, we don’t just look for improvements; we support your team in providing them.
A CHC involves three stages:
Two days of onsite research to provide a Healthcheck assessment.
A debrief session with the team then creating an action plan.
Assessment of the action plan’s progress, and a review of the next steps for the business.
Results To Expect
Key areas for improvement explained clearly and fully
your hotel is correctly positioned in the market
your measurement and control mechanisms are in place and used correctly
all risks and opportunities have been identified
your market intelligence is used fully to benefit the business
your booking channels are managed effectively.
Book your Commercial Healthcheck today, and let’s explore your opportunities together.
Contact Karen Weech on +44 (0)7811 362 460 or email Karen.firstname.lastname@example.org.