Hotels Can Boost Profits With New Commercial Health Check20th July 2015
We are pleased to announce the launch of an exciting new product designed to maximise the revenue for hotels of all shapes and sizes. Our new Commercial Health Check promises big returns and ground-breaking changes.
Designed to drive healthy revenue and profit growth, this top-line snapshot provides hotel owners, investors, and managers with a clear insight into the strength of their sales, marketing, PR and revenue management disciplines.
The Commercial Health Check will work for any hotel, whether independent, branded, owner operated or otherwise. Every revenue stream is considered for optimisation, from rooms, Mice, and restaurants to spa, leisure, golf, and retail. The process is overseen by our senior commercial leaders, lending support to your business to ensure there is minimal disruption to the hotel at every stage of the review.
The process involves three stages, all of which we conduct on site. Phase one focuses on research, the Health Check itself, which takes place over two days, phase two involves a debrief session with the team where an action plan is shared. The third and final phase takes place around six months later, to assess progress on the action plan and review the next steps for the business.
“With so many focus areas in the business at any given time, it can be easy to lose sight of the bigger opportunities. Our Health Check helps hotels get back in tune with what the wider industry is doing, and to realise the potential of every aspect of their business. We have already witnessed the outstanding results possible for our clients.” Hugh Taylor OBE
Detailed questioning will address core business strategies, such as hotel identity, customer value and spa or leisure ‘fit’ within the target demographic. Following this, detailed analysis will take place including competitor assessments, return on investment (ROI) of activities and hotel placement against industry benchmarks. The outcomes include:
- Hotel is correctly positioned within the marketplace
- Sales action is sustainably proactive
- Measurement and control mechanisms are effectively utilised
- Sales strategy is clear and embedded within the business
- Risks and opportunities are identified
- Pricing is rationalised and reflective of demand
- Market intelligence is utilised to benefit the business
- Booking channels are effectively managed
The Commercial Health Check is sure to motivate hotels and investors across the globe. With many hospitality businesses still reeling from the knock on effects of recession, reduced tourism and increased overheads, this service launch could not have come at a better time.
To find out more about this exciting new product call +44 (0) 20 8905 2500 or email firstname.lastname@example.org with any enquiry, or personally to Kym Kapadia, VP Commercial at Kym.Kapadia@michelsandtaylor.com.